Meet Anna Bohn was freelancing when she came to Groundswell in 2016, seeking a way to bridge her design talents with her passion for environmental sustainability. Now, her design studio employs 3 people and works across North America, and she’s developing a Lighter Footprint app with UBC, taking on the challenge of entrepreneurship in many different arenas.
Experience and expertise aside, the simple (yet crucial) parts of launching a venture often remain the most elusive. More specifically, I’m referring to clarity of communication. It seems that crafting a clear message and communicating it effectively are still a challenge no matter your experience level.