The Art of the Pivot

By Eliza Boyce, current Groundswell participant (Cohort 6)

In the world of entrepreneurship, much weight is given to the concept of the pivot. A pivot is the change in direction that a startup makes in finding out where their product, customer, and pricing come together to make a viable business. Normally in a pivot, the structure of the business is refined while the core industry stays the same. 

Coming into Groundswell, all of my ideas revolved around the outdoors. A wilderness retreat center. A nature preschool. An outdoor skills weekend for families. At the core of all of these is the idea of building a beautiful community, in which people could reconnect with the wilderness that is missing from our busy city lives. But over the last few months, I've realized that this is a project that will take a couple of years to get off the ground, since I still have to figure out exactly where in BC to situate.

Meanwhile, another idea has been bubbling up. About a year ago, I started brewing a water kefir culture. While the origins of water kefir are murky, this stable probiotic culture has been used for centuries to transform water into a delicious and healthy drink. Naturally carbonating, water kefir makes a fantastic substitute for soda, with a fraction of the sugar content. 

Water kefir crystals turn water into delicious probiotic soda.

Water kefir crystals turn water into delicious probiotic soda.

The more we learn about the beneficial bacteria in our body, the more we discover how important it is to our overall health. Not only digestion, but energy levels and even psychological wellness have been linked to probiotics. 

Over the last couple of weeks, I've done a probiotic pivot! I'm now looking into producing kefir sodas and homebrew soda kits. Maybe one day they'll even be for sale at my wilderness retreat: I just bought a camper van to tour around BC and find the perfect location.

Eliza in front of her new camper van: a perfect vehicle for scouting locations for her second social venture.

Eliza in front of her new camper van: a perfect vehicle for scouting locations for her second social venture.